I would like to analyze Paula Cher’s most recognized piece “Bring in ’Da Noise, Bring in ’Da Funk”. I’ts a poster from 1994.
BRING IN ‘DA NOISE, BRING IN ‘DA FUNK
PAULA CHER
Paula Scher was the first designer to create a new identity and promotional graphics system for The Public Theater, a program that become the turning point of identity in designs that influence much of the graphic design created for theatrical promotion and for cultural institutions in general.
Based on the challenge to raise public awareness and attendance at the Public Theater along with trying to appeal to a more diverse crowd.
Poster’s graphic language reflects street typography and graffiti-like juxtapostion. The wood typefaces used throughout The Public Theater’s identity.
Billboard is formed from silhouetted photographs and bright flat and sharply contrast colors. Primary color scheme is yellow and black. The colors are limited to two or three while highlighted the play’s title and theater logo that surrounded the tap artist in a typographical be-bop. The character has been scaled up dramatically, drawing attention to him first
The design was to appeal to a broad audience from the inner cities to the outer boroughs, especially those who hadn’t been attracted to theater.
She used typography to make the poster look “noisy” to reflect the experience of the show. So, The most striking element is typography.
The hierarchy of information is established through the text using size, weight. Repetition utilizes through consistent colour palette and consistent typography use.
Various lines used aren’t for the purpose of help to lead the eyes. They are used for design randomness. They create stylistic disorder Instead of trying to achieve perfect symmetry some texts are used in diagonal direction.
This style of typographic art became the identity of the small theater, which is “based on being extremely loud, visible, and urban.”
Color Palette
