SPIKE IN ANXIETIES DURING COVID
by Beste and Rajshree
by @subwayhands
Mind Map
ECOSYSTEM MAPPING
PROBLEM STATEMENT
How can I reduce anxiety* among working adults about using the subway during the pandemic?
Why working adults: They use the subway during the rush hour
Why subway: cheap but the most crowded public transport / more crowded, more anxiety
*Less anxious, but at the same time cautious
THINGS TO KEEEP IN MIND
1. Everyone handles anxiety differently
2. The source of anxiety is external - related to how others behave in the setting
3. Not everyone cares about the safety of others
4. The income/ race/ nationality of the people who usually take the tube
5. Can’t suggest changes to a public system 6. Have 4 weeks left
RESEARCH PLAN
AUDIENCE
General Audience Overview:
A New-Yorker who's life was temporarily disrupted due to COVD. They are hard-working and ready to go out to get things moving again. They live away from the main city despite their office being in the heart of Manhattan. They are cautious with their spendings and don't want a health emergency to come in the way of their ambitions.
