THE OWL

 
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THE OWL

Perception

THE OWL is an upside down animation, which approach how we perceive things around us. Regarding the perceptual systems of our brain, what we perceive, depends on what we want to perceive, even though the sensory information is typically incomplete and rapidly varying. Perception is not only a passive visual receipt of signal, but it's also shaped by the recipient's memory, expectation and attention.

In the beginning of the animation, we may receive that the target is under an umbrella in a rainy day; but by the end of the animation, we realize that it’s just an illusion of what we want to see regarding our experiences and previous learnings. Just by using two of human’s mainly perceive elements (visual and sound); a diversion can be done, till the cues become more open and selective. We also actively ignore and even distort cues that violate our initial perceptions. ( “I already knew that was a lamp..”) Our perception becomes more selective and we finally paint a consistent picture of the target.

 

According to psychologist Jerome Bruner’s model of perception; people go through the following process to form opinions.

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STAGE 1
STAGE 1

Unfamiliar target, we are open to different informational cues and want to learn more about the target.

We see a character with a rain sound.


STAGE 2
STAGE 2

In the second step, we try to collect more information about the target. Gradually, we encounter some familiar cues which help us categorize the target.

Through the sound and visual elements, we recognize a character under an umbrella in a rainy day.


STAGE 3
STAGE 3

At this stage, the cues become open. Our perception becomes more selective and we finally paint a consistent picture of the target.

Character actually, stands upside down position under an chandelier in a room.

FINALIZATION

PROCESS